Digital Disruption Calls for New Strategies

Prof. Niels Bjorn-Andersen 10.05.2017, 12:00-14:00 South Campus, Nafi Baba Seminar Hall 204


Click here for video presentation and slides.





Digital disruption is especially prevalent in industries where dematerialization (a mechanical switch is substituted with a piece of software, or a DVD with streaming) is an option. In the presentation we shall look at how disruption is taking place in a wide number of industries. We shall then proceed to discuss the key drivers (from wearables to smart drones) and especially focus on the consequences of exponential growth causing dramatic changes in industries. Based on this, we shall discuss different business models in a digitally disrupted world – crucial business models identifying the winner and losers  in the digital shake-up. Finally a possible response from incumbent companies will be presented. The presentation is supplemented with four videos, which we shall not have time to show in the presentation, but references will be given to them.



Dr. Niels Bjørn-Andersen is Professor of Business IT at the Copenhagen Business School (CBS), where he also served as director of Executive EMBA program in ‘E-management’ from 1998 – 2005, as director of the EMBA program in Management from 2004-2005, as director of the ‘Center for e-Business’ from 1998 -2005, and as director of ‘Center for Enterprise Systems’ from 2005 -2011. He has more than 50 peer-reviewed journal articles, 25 books and more than 200 other publications. He has carried out collaborative research with organizations like CISCO, Heineken, IBM, Microsoft and SAP especially as regards topics like IT governance, E-business, ERP-systems, IT for inter-organizational trade, and IT for M&As. He has been the recipient of more than 20 external research grants predominantly from EU research bodies. He has been awarded the prestigious AIS-LEO award (hitherto only awarded to four Europeans), the IFIP Outstanding Services Award, and has been knighted by the queen of Denmark for his contributions to the field of Information Systems.